Digital Marketing Specialist - Blu by BCA Digital Account Opening

Join Dana Purna Investama as a Digital Marketing Specialist for BluFriends (Sobat Blu by BCA Digital) and drive the growth of Indonesia’s leading digital banking solution. In this role, you’ll spearhead innovative marketing campaigns to promote Blu by BCA Digital Account Opening in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung. Utilize your expertise in digital marketing tools like Google Analytics, Facebook Ads Manager, and Meta Business Suite to create impactful campaigns that engage and convert users.

As a Digital Marketing Specialist, you’ll work closely with cross-functional teams to develop and execute strategic marketing plans. You’ll analyze market trends, optimize campaigns, and measure performance using data-driven insights. This is an exciting opportunity to leverage your skills and contribute to the growth of one of Indonesia’s most innovative financial institutions.

At Dana Purna Investama, you’ll have the chance to work in a dynamic and supportive environment. Join us and be part of a team that values creativity, innovation, and excellence.

📋 Tanggung Jawab Pekerjaan

• Develop and execute digital marketing campaigns to promote Blu by BCA Digital Account Opening.
• Utilize Google Analytics, Facebook Ads Manager, and Meta Business Suite to track and optimize campaign performance.
• Create engaging content for social media platforms to increase brand awareness and user engagement.
• Analyze market trends and consumer behavior to inform marketing strategies.
• Collaborate with cross-functional teams to ensure seamless campaign execution.
• Measure campaign effectiveness and provide data-driven insights for continuous improvement.
• Stay updated with the latest digital marketing trends and best practices.
• Manage and optimize ad spend to maximize ROI.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a proven track record in campaign management.
• Proficiency in Google Analytics, Facebook Ads Manager, and Meta Business Suite.
• Strong understanding of digital marketing strategies and tools.
• Excellent analytical and problem-solving skills.
• Ability to work collaboratively in a team environment.
• Creative and innovative thinker with a passion for digital marketing.
• Fluency in both English and Indonesian.

🛠️ Keahlian

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